Why I've Been Quiet About Building a Clothing Brand

For the past year, I've shared pieces of the journey behind Poise Society—photoshoots, events, product launches, and plenty of behind-the-scenes moments.

What I haven't shared as much are the lessons.

That wasn't because I didn't have anything to say. It was because I wanted to give myself time to actually experience building a brand before trying to put it into words.

Looking back, this past year wasn't just about launching products. It was about learning how to trust my instincts, developing products I'd genuinely wear, and slowly finding my own perspective as a founder.

I wrote more about that in my latest Substack, where I reflect on the first year of building Poise Society, what surprised me most, and why I'm finally ready to document the journey more openly.

→ Read the full essay on Substack.