Poise Society takes NYFW
New York Fashion Week is always about what’s next in fashion, but for Poise Society, our time in NYC was also about bringing together everything that makes our world feel like Poise: movement, personal style, wellness, and community.
During NYFW, we teamed up with Catwalk Carnival to bring creators together for a morning at IMX Pilates Union Square. We wanted to create something that felt like a break from the nonstop pace of Fashion Week while still being completely part of it.
The result? A morning of Pilates, matching Poise sets, matcha, wellness, gifting, and new connections in the middle of New York City.
Bringing Poise to NYC
Taking Poise Society to New York Fashion Week felt like a natural extension of what we're building with the brand.
Poise has never been about activewear that only exists inside a workout studio. We create pieces that become part of your life: what you throw on for an early Pilates class, keep on for matcha afterward, style for an afternoon in the city, and pack when you're headed somewhere new.
NYFW gave us the chance to bring that lifestyle off the screen and into a room filled with women experiencing it together.
For the event, we partnered with Catwalk Carnival, a group that brings brands and creators together through meaningful events, activations, and pop-ups. Together, we invited creators to join us for a morning centered around movement, wellness, and connection.
Our founder Natalie was also documenting everything happening behind the scenes. From preparing for the trip to getting Poise ready for New York, you can see her NYFW prep and everything that went into the week before the event began.
Pilates at IMX Union Square
We started the morning with a workout at IMX Pilates Union Square.
In the middle of a week filled with shows, events, appointments, and running around Manhattan, having everyone come together to move felt especially fitting.
Pilates is naturally part of the Poise world, but what we love about it goes beyond the workout itself. It's getting dressed for class, meeting a friend at the studio, grabbing matcha afterward, and making movement something you genuinely look forward to.
For one morning during New York Fashion Week, we got to do exactly that with our community.
What We Wore to Pilates During NYFW
The Fashion Week workout uniform had to be Poise.
For the class, the girls wore our Studio Top with the matching Studio Leggings.
The Studio Set was made for mornings exactly like this. It's designed to move through a Pilates class while still feeling elevated enough for wherever the rest of your day takes you.
Wear it to Pilates. Keep it on for matcha. Throw on your favorite layers and head into the city.
The studio might be where the outfit starts, but it doesn't have to be where it ends.
Matcha After Class, Obviously
After Pilates, it was time for matcha from Bluestone.
The morning shifted from workout mode into a chance for everyone to stay, recharge, create content, and actually get to know one another.
We didn't want the experience to feel like another stop guests needed to rush through before heading to their next Fashion Week event. We wanted it to feel intentional.
That sense of community is something we want to continue building as Poise grows: bringing together women who share interests in fashion, wellness, movement, and creativity and giving them a space to connect beyond a screen.
A Few of Our Favorite Things
We also put together goodie bags filled with beauty, wellness, and sweet treats for everyone to take home.
The bags included products from BonBon, Amika, SmartSweets, skincare favorites, and more, bringing together some of the little things we love around workouts, travel, beauty routines, and busy days.
Guests could also experience vitamin C IV and wellness shots, adding another wellness moment to the morning.
Pilates, matcha, beauty, wellness, and a little something sweet. Very Poise.
The Poise World, IRL
Our favorite part of the event wasn't necessarily one thing we planned. It was watching everything come together.
A room full of women wearing Poise. A Pilates class in the middle of Manhattan. Matcha waiting after the workout. Goodie bags filled with some of our favorite brands. Creators meeting other creators. Conversations continuing after class ended.
It was the Poise world, IRL.
As we continue growing Poise Society, we want to create more moments like this. Moments where fashion isn't separate from wellness, movement isn't separate from your social life, and what you wear isn't designed for only one version of your day.
Behind the Scenes of Poise at NYFW
The final photos only show part of what goes into bringing a moment like this to life.
There are the ideas, planning, travel days, outfits, meetings, last-minute changes, and all of the little moments that happen behind the scenes.
While in New York, Natalie also met our manufacturer for the first time as we prepared for our newest drop, The Last Seconds of Summer.
She was able to get hands-on with the collection, touch and feel fabrics in person, and see the materials behind the pieces we've been working on. It was a full-circle founder moment and a look at the work that happens long before a Poise collection reaches your closet.
Until Next Time, New York
To everyone who worked out, sipped matcha, wore Poise, created content, or simply spent the morning with us: thank you.
And a special thank you to Catwalk Carnival, IMX Pilates Union Square, our gifting partners, and every creator who helped bring the experience to life.
New York Fashion Week gave us the chance to bring a little piece of the Poise world to NYC.
And we're already dreaming about where we'll take it next. ♡