Why Community Is Central to the Brand
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One thing that sets Poise Society apart from many other fashion brands is its emphasis on community experiences.
Natalie Gillis believes clothing becomes more meaningful when people associate it with memories and connections.
That philosophy has led to a growing series of Poise Society events that combine:
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fitness
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fashion
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social connection
Many of these events began in Tampa, where Natalie first tested the concept with local studios and wellness spaces.
From there, the brand has expanded to other cities while continuing to return to Tampa for activations and collaborations.