I DROVE 8 HOURS FOR A 2 HOUR EVENT

I DROVE 8 HOURS FOR A 2 HOUR EVENT

On Friday morning, I packed my car in Tampa and drove 8 hours to Charleston for a Poise Society event that would only last a couple hours.

Sometimes when I explain my weekends out loud, they sound a little insane.

But honestly, these trips are becoming some of the most important parts of building this brand.

Friday

I got into Charleston late Friday afternoon and immediately started shooting content with Caroline before the sun went down. We grabbed dinner, talked through content plans, upcoming events, and everything we want Poise Society to become over the next year.

There’s something really surreal about seeing ideas that used to only exist in my Notes app slowly turn into real experiences, real products, and real communities.

Most people see the final Instagram post or the event recap video, but not the hours of driving, editing, packing, scheduling, and figuring everything out in between.

 

 

 

Saturday

Saturday was a mix of trying to enjoy Charleston while also doing constant admin work behind the scenes.

I went to Sorelle in the morning, answered emails between meals, finalized event logistics, checked inventory, reviewed content, coordinated with girls attending the event, and tried to mentally prepare for Sunday.

Founder weekends are funny because you’re technically “traveling,” but your brain never fully shuts off.

You’re constantly thinking about:

  • ticket sales

  • content

  • product feedback

  • timelines

  • future launches

  • whether people are actually connecting with what you’re building

That part rarely gets shown online.

Event Day

Sunday morning felt like pure adrenaline.

Georgia Stockton drove in from Georgia the morning of the event to teach the class, which still means so much to me. Watching people believe in Poise Society enough to give their time, energy, and creativity to it is something I’ll never take lightly.

And then the girls started showing up.

Seeing girls discover Poise online, buy the sets in real life, wear them to the event, and immediately give feedback in person is genuinely one of the most rewarding parts of this entire process.

That’s the thing I keep learning over and over again:

People do not just want products anymore.

They want experiences.

They want community.

They want routines and memories attached to brands.

The event itself only lasted a couple hours, but the impact of it lasts so much longer than that.

The content.

The conversations.

The feedback.

The relationships.

The feeling people leave with.

That’s what I want Poise Society to continue becoming.

Not just clothes.

A feeling.

In reality, a lot of it looks like:

  • editing videos in bed at midnight

  • driving across states

  • answering emails in coffee shops

  • carrying inventory into studios

  • trying to balance creativity and logistics at the same time

But weekends like this remind me why I started.

Every event keeps proving that people want more than just products now. They want connection attached to the brands they support.

And honestly, I think that’s the future.

Watch the full Charleston vlog here:

https://youtu.be/mG5UbKnjas8?si=aZWduMu3bQHH72SW

 

Back to blog